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ABOUT
US

OUR STORY

Everything begins with an idea

Die Marke Loxo wurde 2017 im Großherzogtum Luxemburg von Uhrensammler Georges Weyer gegründet.
A passion that goes back to the younger years of the founder, more precisely the day when one of his aunts offered him his first watch, on the occasion of his communion. First merely objects of aesthetic fascination, these timepieces would soon become an indispensable tool for Georges. For he would attend a boarding school with a very strictly imposed punctuality.

Die Zeit vergeht und Georges Weyers Uhrenkollektion wächst. In seinem Hinterkopf keimt langsam aber sicher eine Idee : Seine eigene Uhr zu entwerfen, ein persönliches und einzigartiges Modell, das perfekt zu seinem Geschmack passt. Ein Artikel in der Financial Times überzeugt ihn schließlich, einen Schweizer Hersteller zu kontaktieren, der auf Design und Montage von Uhren spezialisiert ist.
Eine Initiative, die seinen ursprünglichen Plan aufrütteln und in eine neue Dimension projizieren würde. Diese Uhr soll nun nicht mehr als Einzelstück zum persönlichen Vergnügen dienen, Georges will sie der breiten Öffentlichkeit anbieten. Das Treffen mit der Luxemburger Designerin Julie Conrad, einige Wochen später, gibt dieser Idee den letzten Schliff. Die Marke Loxo wird geboren.

Walking Group

LOXO?

The origin of the name.



The name LOXO was inspired by the term "loxodrome". It is used in navigation and was first introduced in 1537 by Pedro Nunes, a Portuguese mathematician. A loxodrome is a meridian line that turns around the globe, much like a great circle. The line forms a spiral, which looks very much like a watch's mainspring.

The people of Loxo

Georges Weyer

Founder/CEO

Georges has been an entrepreneur for quite some time.
His passion for watches, art and science would eventually lead him to create Loxo.

Julie Conrad

Designer

Julie Conrad is a well known Luxembourgish product designer.
Her area of design being very versatile, she has worked on numerous projects.

Aude Legrand

Artist

Aude Legrand is a visual artist.
For a long time she has been visualising the concept of time.
An element that she has also build into the LOXO watch.

A sign of the times.

Applying biomimicry.

Apart from the obvious fact that the Model One tells you time, it also shows you how time passes. We were inspired by the calathea plant. Its stripes changes from pink to white as years go by.

The same effect was applied to the the Model One. Through exposure to UV-light, the hands change colour over time. The more you wear the Model One, the more it changes. No one watch will ever look alike.

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